Müller

Brief: Bring a taste of nostalgia to the masses in the new Muller Originals launch.

This campaign leverages the classic 'Let's Get Ready to Rhumble' track to get people excited for the new Apple Crumble flavour. 

The work references the original song's music video and gives it a yoghurty, humorous twist.

The campaign includes VOD, social, OOH, and murals inspired by the graffiti in the video.