MAYOR OF LONDON

MAYOR OF LONDON

brief: convey to minority communities and everyone in the city that they are loved and wanted.

loved and wanted

Sadiq Khan’s tweet, ‘You’re loved and wanted in London,’ sparked this campaign. We took over the Outernet with this message, displaying ‘Loved and Wanted’ in different colors and fonts, embracing the diverse cultures of London.

SOCIAL

The message was spread across Sadiq's social media and other London-based influencers.

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Outernet Messages of Love

Alongside the main display, people could see messages from Londoners sharing how they have felt loved and wanted in the city.

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MÜLLER